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Marketing: Websites

Useful marketing websites

  • Advertising Standards Authority (ASA): Includes full-text of British Codes of Advertising and Sales Promotion. Adjudications, research.
  • Businessballs. Free management training resources and information. Main topics include marketing, management,  leadership, human resource management, teambuilding, personal development, business terminology and more.
  • Chartered Institute of Marketing: The leading international body for marketing and business development. Includes access to online marketing resources and templates. Some information is only available to members but much of it is freely available.
  • ESOMAR: European Society for Opinion and Marketing Research.  Useful Guidelines in Codes & Guidelines' are available to non-members.
  • Internet Advertising Bureau (IAB): This internet marketing trade association includes overviews of industry developments and a resources section giving access to free case study reports. The more detailed reports are available to members only.  Usefula nd up to date information on marketing issues includeing: Affiliate marketing, B2B marketing, Behavioural marketing, Targeting marketing, Email marketing, Mobile marketing and video marketing.
  • Market Access Database:  (MADB). information to companies exporting from the EU about import conditions in third country markets
  • Marketing Week: Extracts from Marketing Week and news headlines.
  • Ofcom  Research reports from Ofcom regulated markets, including The Communications Market Report,  The Consumer Experience and Digital Television.
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